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Ideas Of Beauty
Giving back has always been at the heart of what we do. We’re dedicated to helping both nature and people bloom – which is why we created our Jurlique Ideas of Beauty Fund.

Each year, we create a limited edition Rosewater Balancing Mist Intense and give a portion of its sales to charity through our Fund. To celebrate our 30th anniversary, we’re proud to announce our 2015 goal is a record $500,000.

Giving back is beautiful

At Jurlique, we believe that positive change starts with an idea. The Jurlique Ideas of Beauty Fund was established to encourage beautiful ideas that empower and educate women globally.

Money raised by the funds supports not-for-profit projects that assist women and children in need.

At Jurlique, we believe in the transformational power of nature. When we focus our own energy towards creating a beautiful life, we encourage others to bloom around us. So be you, be beautiful, be always blossoming.
2015: The Year to Bloom Where You're Planted

This year’s Rosewater Balancing Mist Intense is called “Bloom Where You're Planted”, and it carries an empowering message. Bloom speaks not only to the women and children who have benefited from our previous donations, but also to nature, and to everyone who needs to find the inner strength to blossom in the face of great challenges. With its precious Rose extract and potent botanicals, Rosewater Balancing Mist Intense not only hydrates and balances the skin – it also enlivens the senses, and makes you feel alive.

"Roses connect you to nature - to beauty within. It refreshes; it enlivens. It makes you feel alive. It makes you feel positive."

Ulrike Klein, co-founder of Jurlique